Tag Archives: marketing plan

Target Marketing – How Important Is It?

When you are writing a business plan one section of that plan will be dedicated to target marketing.  You might wonder what target marketing is and how important is it?   According to the business plan template that is used by … Continue reading

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What Are You Selling?

When launching a new business venture and developing a marketing plan and strategy, entrepreneurs often focus solely on their product and/or service. But it’s also important to ask yourself what you are actually selling to your prospective customer. What do … Continue reading

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