Tag Archives: target market

Target Marketing – How Important Is It?

When you are writing a business plan one section of that plan will be dedicated to target marketing.  You might wonder what target marketing is and how important is it?   According to the business plan template that is used by … Continue reading

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Developing a business idea: The importance of putting thoughts on paper

Taking a business idea and turning it into reality can be a complicated task. When you are first starting to develop your idea, try putting your thoughts on paper. The Halton Small business Centre has developed a worksheet to help … Continue reading

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How will you reach your customer?

Our blog on April 27, 2015 – Key questions to consider when planning your business – introduced four specific questions that an entrepreneur can ask to help get a head start on a business plan. This week’s post will focus … Continue reading

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Never Underestimate the Consumer

According to Industry Canada and the Office of Consumer Affairs (OCA) on average, Canadian consumers are more highly educated than ever before. They went on to say that over the last two decades, the proportion of Canadians 25 years of … Continue reading

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The Five W’s of Business

Before starting your own business, it’s important to take some time and reflect on what needs to be done to get a successful business off the ground. The planning stage is crucial, and will set the stage for how efficiently … Continue reading

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Specific is Actionable

I often try to have clients leave my office after a consultation remembering this one point: plans that are specific are the ones that are most possible to put into action. Entrepreneurs often have many ideas. Ideas about the new … Continue reading

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E-Business Seminars Off To A Strong Start!

The first of our E-business series got off to a great start last week!  Creating Your Online Presence – A Website was presented to 16 attendees in the Staples store at 320 North Service Road in Oakville.  Jemma Fong, partner … Continue reading

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