Tag Archives: target

How to launch a new service or product

Launching a new service or product can be a monumental task for a small business. To help your small business succeed and to keep yourself organized during a launch,  break-up your planning into these three key phases to help ensure … Continue reading

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A Fundamental Question For New Entrepreneurs

When embarking on a new business venture, there is one question you must ask yourself:  Who is my customer? This sounds easier than it really is.  The most common answers we hear from new entrepreneurs are ”everyone” or “small businesses”.  … Continue reading

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Marketing Is Not Sales. Both Need To Be Intentional.

In the 1989 movie, Field of Dreams, Iowa farmer Ray Kinsella hears a voice in his corn field telling him, “If you build it, he will come”. I’m confident the voice didn’t mean customers to your new small business. Getting customers … Continue reading

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Market Research: Keep Your Eye on the Target

We all need customers.    They make our business successful.   The important question for both existing and new business is, “how do I find and keep customers?”  You need to research who your target market is.  What is a target market?   … Continue reading

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Strengthen your business plan: Get specific!

I was asked four times last week, “What is the main place that you see business plans fall short?” This week I decided to ask some people that read business plans as part of their professional career for their answers. … Continue reading

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Registering your business name – Please, take your time!

We can’t tell you how many clients rush into our small business centre to register their business name having spent virtually no time or thought on what their business name should be.  Some clients have actually thought up a name … Continue reading

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