Tag Archives: marketing

How Important Are Strategic Alliances?

Strategic alliances are also known as partnerships.  When you form an alliance with another business it can be a verbal or written agreement.  What the agreement entails is usually the exchange of information about the other business and they do … Continue reading

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Online Business Resources @ the Halton Small Business Centre

More and more people are contacting Halton Region, looking for information on starting a new business, whether it’s a small micro-business or a small to medium enterprise. Before meeting with a business consultant, people can access a wealth of information … Continue reading

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Online Tools for Business Owners

Running a business can be a stressful endeavor.  The good news is that there are a lot of online cost-effective tools and resources at your fingertips to help manage and enhance your business.  These tools not only can make your … Continue reading

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How to take advantage of Halton Small Business Centre’s Lending Library

  Did you resolve to read more in 2016? If you’re looking to focus your reading so that you can learn about how you can start or grow a business, the Small Business Centre can help. The Small Business Centre … Continue reading

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How to market your business using the five senses

What are the five senses that can be a key part of your marketing plan?   They are all methods of perception and are categorized as sound, sight, touch, smell and taste.  Each of these senses can play an important part … Continue reading

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Competing with the big guys: 3 steps to figure out why holiday shoppers should buy from your small business

  As we come out of the chaos of the Black Friday weekend, small retailers may be left wondering how they can compete against big box competitors in these final weeks before Christmas. Big Box retailers often have the ability … Continue reading

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Halton’s Bridges to Better Business event – Business of Art and the Art of Business

  Thanks for attending our Bridges to Better Business event that was held on October 14, 2015.  It was a great success!  Here’s what you said about the day: “Thank you for arranging such a wonderful event. The keynote speakers … Continue reading

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How to launch a new service or product

Launching a new service or product can be a monumental task for a small business. To help your small business succeed and to keep yourself organized during a launch,  break-up your planning into these three key phases to help ensure … Continue reading

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Who Is Your Customer? From The Outside Looking In

Our April 27th blog “Key questions to consider when planning your business” introduced four specific questions. Today we are going to focus on the first – “Who is your customer?” Every effective business plan begins with a clearly defined view … Continue reading

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National Volunteer Week – Thanking Our Local Professionals

National Volunteer Week (April 12 – 18) is a time to recognize, celebrate and thank the millions of volunteers across Canada who generously donate their time and energy. Volunteers are people from all walks of life with a common desire to … Continue reading

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