Monthly Archives: August 2015

Pitch perfect – the importance of an elevator pitch

An elevator pitch is a quick, well planned overview or summary that describes what your business does. The term elevator pitch originated when a person tried to sell something during a short elevator ride. If the person was not interested … Continue reading

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“Why you?” – The Unique Selling Proposition

Whether you’re pitching your business idea to funders and business partners, or trying to close a deal at a sales meeting, having a clearly defined “Unique Selling Proposition” will be a key to your success. Two specific parts of your … Continue reading

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Personal Business Objectives

What motivates someone to become an entrepreneur? Is money and personal wealth the only motivation? Evidence suggests that there are many more reasons why someone wants to start a business. Every business starts small; but by taking some calculated risks, doing … Continue reading

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Business planning: The importance of a SWOT analysis

A SWOT analysis is a structured planning method that can be used to help develop a strong business strategy by creating an organized list of both internal and external factors that can impact your business positively or negatively. SWOT stands for … Continue reading

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