Tag Archives: service

How to launch a new service or product

Launching a new service or product can be a monumental task for a small business. To help your small business succeed and to keep yourself organized during a launch,  break-up your planning into these three key phases to help ensure … Continue reading

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The Power of Strong Partnerships

In my recent experience, many of the clients I see visiting us at the Small Business Centre are struggling to afford the people power they need to get their businesses off the ground. Many need to hire the engineer, designer … Continue reading

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What, So What, Now What.

A few weeks ago, in our post “Specific is Actionable”, we discussed why it was important to define specific target markets. Last week, we discussed Benefit Statements for your marketing plans. This week we will expand on our discussion of … Continue reading

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What Are You Selling?

When launching a new business venture and developing a marketing plan and strategy, entrepreneurs often focus solely on their product and/or service. But it’s also important to ask yourself what you are actually selling to your prospective customer. What do … Continue reading

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Do You Believe In Your Business?

Are you shy?  Do you have trouble approaching people?  When you attend a business networking event do you stand at the edge and watch as others chat and share information about their businesses? Just to make you feel better – … Continue reading

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A Fundamental Question For New Entrepreneurs

When embarking on a new business venture, there is one question you must ask yourself:  Who is my customer? This sounds easier than it really is.  The most common answers we hear from new entrepreneurs are ”everyone” or “small businesses”.  … Continue reading

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Low Hanging Fruit

You are probably reading the title of this blog and thinking to yourself: what does this have to do with small business? Low hanging fruit is a metaphor for opportunities that are right in front of you.  It is such … Continue reading

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