Tag Archives: advertising

Keep An Eye On The Big Picture

 “When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us. “ Alexander Graham Bell  World and local events can rapidly change … Continue reading

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What Are You Selling?

When launching a new business venture and developing a marketing plan and strategy, entrepreneurs often focus solely on their product and/or service. But it’s also important to ask yourself what you are actually selling to your prospective customer. What do … Continue reading

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Creating and Sticking to a Budget Doesn’t Have to be Difficult

One of the most popular New Year’s resolutions is to stick to a diet and lose weight.   It’s also the one that most of us don’t achieve.  I’m no exception.  I can’t even count the number of times I’ve tried … Continue reading

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What Makes Your Business Unique?

When entrepreneurs are asked what makes their business unique their first response usually is, “we offer the best service/product possible and at a lower price.”  That would be a good answer except for the fact that your competition is probably … Continue reading

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Measuring Response – A Simple Way to Maximize Your Marketing Dollars

Many of our clients at the Halton Region Small Business Centre come to us with questions related to increasing their cash flow without increasing their marketing expenses.  This can be a difficult challenge in some situations, but for many small … Continue reading

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