Monthly Archives: May 2012

Assisting in the Promotion of Your Business

Our role at Halton Region Small Business Centre is to work with entrepreneurs and small business owners as they bring their business ideas to life and continue to grow those business ventures.  In addition to assisting our customers through consultations, … Continue reading

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Advice for Mompreneurs: be realistic, take time to plan and have solid support networks in place

According to RBC Group, there are 821,000 self employed women contributing $18 billion to the Canadian economy.  About half are mothers. A recent Toronto Star article notes that “mompreneurship” is on the rise, “helped along by an increase in women … Continue reading

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Target Specifically When Tackling World Markets

When we speak with clients who are thinking of trading domestically, we advise them to choose: specific geographic regions with appropriate demographics, and psychographics that match their highest probability buyers. This allows companies to make sure they are selling products … Continue reading

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Social Media — Just Another Marketing Channel

A few months ago I wrote a blog post about marketing, and how important it is to make sure that the plans you lay out are specific and actionable, meaning that they identify specific timelines, tactics, budgets and expected outcomes. … Continue reading

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