Tag Archives: market

Start with a Vision

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” Jack Welch As the first step in your entrepreneurial venture, you need to have a vision. Plan what you think your … Continue reading

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The Power of Strong Partnerships

In my recent experience, many of the clients I see visiting us at the Small Business Centre are struggling to afford the people power they need to get their businesses off the ground. Many need to hire the engineer, designer … Continue reading

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Are You Late To The Game? Getting Your Business Online

In recent weeks I’ve seen a surge of new clients visiting our Small Business Centre to talk over their anxieties about building a first website for their business. While it is important that you first determine whether a website will … Continue reading

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Earning Media

When you think about marketing tactics for your small business, focusing some effort on earning media coverage could be well worth your time. To earn media means to create a story that is newsworthy that can be published by a … Continue reading

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Low Hanging Fruit

You are probably reading the title of this blog and thinking to yourself: what does this have to do with small business? Low hanging fruit is a metaphor for opportunities that are right in front of you.  It is such … Continue reading

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Market Share Pie: How Big is Your Slice?

There is a fundamental concept to consider when business planning that is often overlooked. Before you start market research, including a thorough analysis of the competitive environment, you need to understand this basic principle: In every industry, whether food, hospitality, … Continue reading

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Marketing Is Not Sales. Both Need To Be Intentional.

In the 1989 movie, Field of Dreams, Iowa farmer Ray Kinsella hears a voice in his corn field telling him, “If you build it, he will come”. I’m confident the voice didn’t mean customers to your new small business. Getting customers … Continue reading

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Market Research: Keep Your Eye on the Target

We all need customers.    They make our business successful.   The important question for both existing and new business is, “how do I find and keep customers?”  You need to research who your target market is.  What is a target market?   … Continue reading

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Why Should You Conduct a Business Feasibility Study?

“Although [an unsuccessful feasibility study] may appear to be a failure, it’s not. The failure would have been if you had invested your own and others’ money and then lost it due to barriers you failed to research in advance.” … Continue reading

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Strategic Alliances – Bridging the Gap!

You may have read in the news recently that Globe Careers had formed a strategic alliance with Eluta.ca, a job search engine, to create a new platform for employers and job-seekers.  The new service combines The Globe and Mail’s audience … Continue reading

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