Tag Archives: tactic

Social Media — Just Another Marketing Channel

A few months ago I wrote a blog post about marketing, and how important it is to make sure that the plans you lay out are specific and actionable, meaning that they identify specific timelines, tactics, budgets and expected outcomes. … Continue reading

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Strengthen your business plan: Get specific!

I was asked four times last week, “What is the main place that you see business plans fall short?” This week I decided to ask some people that read business plans as part of their professional career for their answers. … Continue reading

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