Tag Archives: expenses

Plan. Do. Evaluate. Was That Job Worthwhile?

Our August 6th blog post “Marketing Efforts must equal Sales Results” discussed the benefits of deliberately evaluating the positive outcomes or disappointing shortfalls of your marketing and sales efforts. It is important to evaluate your performance in various aspects of … Continue reading

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Creating and Sticking to a Budget Doesn’t Have to be Difficult

One of the most popular New Year’s resolutions is to stick to a diet and lose weight.   It’s also the one that most of us don’t achieve.  I’m no exception.  I can’t even count the number of times I’ve tried … Continue reading

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Strengthen your business plan: Get specific!

I was asked four times last week, “What is the main place that you see business plans fall short?” This week I decided to ask some people that read business plans as part of their professional career for their answers. … Continue reading

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To Move or Not to Move that is the Question!

The location of your business is probably one of the most important decisions you will make while operating a business. Most have heard of the real estate agent’s mantra:  location, location, location.  Why is it repeated three times?  Because the … Continue reading

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Measuring Response – A Simple Way to Maximize Your Marketing Dollars

Many of our clients at the Halton Region Small Business Centre come to us with questions related to increasing their cash flow without increasing their marketing expenses.  This can be a difficult challenge in some situations, but for many small … Continue reading

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