Tag Archives: customers

What, So What, Now What.

A few weeks ago, in our post “Specific is Actionable”, we discussed why it was important to define specific target markets. Last week, we discussed Benefit Statements for your marketing plans. This week we will expand on our discussion of … Continue reading

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Marketing Is Not Sales. Both Need To Be Intentional.

In the 1989 movie, Field of Dreams, Iowa farmer Ray Kinsella hears a voice in his corn field telling him, “If you build it, he will come”. I’m confident the voice didn’t mean customers to your new small business. Getting customers … Continue reading

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Market Research: Keep Your Eye on the Target

We all need customers.    They make our business successful.   The important question for both existing and new business is, “how do I find and keep customers?”  You need to research who your target market is.  What is a target market?   … Continue reading

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“Would you like fries with that?” Increasing Revenue Through Associated Products

Have you had that printer buying experience-the one where you visit your favourite big electronics retailer to pick up the $69 special but walk out spending $150? You leave with a full extra set of ink cartridges, a few packages … Continue reading

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The Operational Plan – Keeping the Balance!

As a new small business owner, you need to carefully consider how your business will operate on a day to day basis.  When writing your business plan it is essential that you include an operational plan.  This is one of … Continue reading

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