Tag Archives: conversation

Social Media — Just Another Marketing Channel

A few months ago I wrote a blog post about marketing, and how important it is to make sure that the plans you lay out are specific and actionable, meaning that they identify specific timelines, tactics, budgets and expected outcomes. … Continue reading

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“Would you like fries with that?” Increasing Revenue Through Associated Products

Have you had that printer buying experience-the one where you visit your favourite big electronics retailer to pick up the $69 special but walk out spending $150? You leave with a full extra set of ink cartridges, a few packages … Continue reading

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ROC in Halton! (Return on Conversation)

“I only wish I could find an institute that teaches people how to listen. Business people need to listen at least as much as they need to talk. Too many people fail to realize that real communication goes in both … Continue reading

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