Tag Archives: business name

What’s in a Name?

A name is important to a business. It is the foundation on which you will build a “brand”. Your name will be spread by your loyal customers and allies. The identity of your business will allow you to emotionally connect … Continue reading

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Choose your name carefully: Think of your customer first

More often than not, when meeting with new entrepreneurs, the discussion starts with “I’ve got a name for my business that I need to protect”. As much as this is a good place to start, before your rush off to … Continue reading

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Researching a Business Name (Part II)

You have decided to register your business name.  How do you know if someone else is already using this business name?  Once you’ve registered the name, can someone else also register the name?  How do you protect the name? 

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