What’s in a Name?

Halton Business Blog

A name is important to a business. It is the foundation on which you willYour business name here build a “brand”. Your name will be spread by your loyal customers and allies. The identity of your business will allow you to emotionally connect to your idea as a real entity in the market. Names are valuable – that’s why many of our clients are surprised when we tell them that registering a business name on the ServiceOntario.ca website does not in itself give the entrepreneur exclusive use of the name. It would seem logical that participating in a process call “Register a Business Name” would give you some kind of exclusivity or claim over the name, however, the process will technically print out more than one licence in the same name.

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