A name is important to a business. It is the foundation on which you will build a “brand”. Your name will be spread by your loyal customers and allies. The identity of your business will allow you to emotionally connect to your idea as a real entity in the market. Names are valuable – that’s why many of our clients are surprised when we tell them that registering a business name on the ServiceOntario.ca website does not in itself give the entrepreneur exclusive use of the name. It would seem logical that participating in a process call “Register a Business Name” would give you some kind of exclusivity or claim over the name, however, the process will technically print out more than one licence in the same name.
View original post 498 more words