How to market your business using the five senses

Five Senses

What are the five senses that can be a key part of your marketing plan?   They are all methods of perception and are categorized as sound, sight, touch, smell and taste.  Each of these senses can play an important part in attracting your target market. Whether you realize it or not, when you meet a prospective customer they are using their five senses to distinguish if your product or service is what they need.

  • Sound – everyone has a voice and that voice should be used to create visibility for your business. Talk to everyone about your business but make sure you are also listening to what your customers’ needs are and how you can help satisfy those needs.
  • Sight – you need to make sure your marketing materials are visually pleasing and easy to read. Your marketing materials should also be consistent and create interest.  Social media can be used as a good platform for posting pictures and testimonials.
  • Touch – In the 80s, AT&T had a campaign with the tagline “reach out and touch someone.” Today we network, call or email as a way of reaching out to ‘touch’ someone.   There are a lot of different ways to use touch to create visibility for your business.
  • Smell – smell is a very powerful sense that is associated with memories. If you have a product make sure it is stored properly so that its aroma stays pleasant.  If you provide a service you need to make sure that you are well groomed and that your appearance is neat and tidy.  People will remember bad experiences through smell.   Don’t become a bad memory.
  • Taste – A taste of your business can be offered by providing advice or an example of your great service. If possible give out small free samples of your product so that people can do the taste test.

One of the goals of the Centre is to empower small and medium-sized enterprises and give you the tools to achieve success.  For more information about resources, services, business events and seminars, contact us by dialing 311, 1-866-442-5866, online at halton.ca/smallbusiness, by email at smallbusiness@halton.ca or visit us at 1151 Bronte Road, Oakville. You can also follow us on Twitter and find us on Facebook.

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This entry was posted in Economic Development, Halton Small Business Centre, Small Business Advice, Tips and Advice, Uncategorized and tagged , , . Bookmark the permalink.

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