It has been just over a year since CASL was implemented on July 1, 2014. As a refresher,
CASL is the Canadian Anti-Spam Legislation. This initiative was developed to put a stop to unwanted solicitations or spam to individuals and businesses via electronic means.
Now is a good time to review the legislation to see if and how this will impact your current business operations as well as any new marketing initiatives that may be developed in the future.
What you need to know!
If you want to send an email/commercial electronic message to and electronic address (email address), you need to:
- Have the recipient’s consent:
You must have a valid form of consent. There are two forms of consent: Express and Implied. For clarification one must have express consent. For definitions and rulings see CASL FAQ’s: http://crtc.gc.ca/eng/com500/faq500.htm
- Identify yourself/business:
You must clearly identify yourself and your organization. This must include your mailing address, a phone number for accessing and agent of voice messaging system, an email address, or a web address for you or the person on whose behalf you are sending the message.
- Offer an unsubscribe mechanism:
You must provide an unsubscribe mechanism that is functional for a minimum of 60 days. Examples of acceptable unsubscribe mechanisms are available at http://www.crtc.gc.ca/eng/archive/2012/2012-548.htm
- Provide truth in advertising:
Your message must not be false or misleading. They must not have false or misleading sender information, subject matter information, URL’s or meta data.
There are many elements of this legislation and it is the responsibility of the business owner to ensure that all electronic communication is legal within the scope of CASL. Learn more about CASL and what you can do to ensure your business is in compliance with the law.
One of the goals of the Centre is to empower small and medium-sized enterprises and give you the tools to achieve success. For more information about resources, services, business events and seminars, contact us by dialing 311, 1-866-442-5866, online at halton.ca/smallbusiness, by email at firstname.lastname@example.org or visit us at 1151 Bronte Road, Oakville. You can also follow us on Twitter and find us on Facebook.