Running With the Big Dogs

When starting your business, one of the most important things you can do, and one that isFind your niche often overlooked, is to ensure that you have a way to distinguish yourself from your larger, pre-existing rivals. The business you are starting will likely have other players vying for market space, and most of them will be bigger than you. So how exactly does one stand out in a market filled with competition? Ultimately, distinguishing your start-up is something only you can do, but here are three tips to help point you in the right direction.

Do your research:

When starting your own businesses it is critical that you understand your competition. During the planning stages of your company it is important to invest in research to understand what other businesses exist, how they differ and how your company will fit in. Even a unique product can become lost in an oversaturated market.

There are many tools at the disposal of a modern entrepreneur to probe a market, many of which cost nothing but your time. The internet is an excellent start, and services such as those offered by small business centres can also provide support in the early stages of business planning. Before starting out, understand what customers want from you, and if there is space to bring in new customers.

Find your niche:

One of the first things you will want to do is to look critically at your business/business model and ask yourself how you are different. When competing against medium sized companies or even international giants, you may have difficulty going head-to-head with price and selection, so you will need to find other ways to attract your patrons. This can be as simple as offering a more comprehensive and personal customer experience or offering unique and branded products. Creating a unique experience or product and differentiating yourself is critical. Be sure to take this into account when planning your business.

Press your advantage:

Large monolithic companies have advantages such as buying power and market share, but they can also be slow to react due to their complex structures. Your speed is one of your greatest advantages, and the savvy entrepreneur can leverage that to react to trends before a large company can. On a more individual level, it should also allow you to meet your customer’s needs more efficiently. For an established small business, this is the kind of advantage that will allow you to fill a new niche before a large company can. Whether your company is just starting out, or you are established in the face of an encroaching multinational, remember that bigger isn’t always better!

Every new business starts as an idea. The trick to turning that into a successful business is refining that idea, and focusing on your strengths. Starting a business can be daunting, but it doesn’t always have to be. Call the Halton Region Small Business Centre to find out about the services we offer. Together, we can help turn your dream into reality.

Halton Small Business Centre

Phone: 905-825-6000 x7900

Email: smallbusiness@halton.ca

 

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