What are YOU focussing on in your business?

In the business world, it is easy to focus on the financial stability of a company and spend a

lot of time and energy concentrating on money. While making money is obviously an Canadian_Moneyimportant aspect of most businesses, it is important to be mindful of other factors that can help you to be successful. When starting a business, it is always important to define success and whether or not your focus as an entrepreneur should solely be on dollars and cents.

To run a successful business, you must make enough revenue to pay expenses in order to continue your operations from year to year. You can’t ignore your bottom line but it shouldn’t be your sole focus either.

To help your business succeed, there are many different areas that you can focus on that will help compliment your bottom line. Some of these include:

  •          Skills – time management and leadership
  •          Knowledge – understanding of facts and information about your market
  •          Uniqueness – making your business stand out – one of a kind
  •          Communication – effectively getting the word out about your business clients
  •          Accomplishments – celebrating your achievements

Focussing on hard work, determination and balance can also help to define success. The actions involved with planning and achieving goals are very important. Most entrepreneurs thrive on meeting, surpassing and achieving realistic goals.

Your customers do not know your bank balance or your yearly revenue but they do know what kind of service or product you provide. By focusing on the way you conduct your business and treat your customers, you can help increase your customer base which will in turn complement your bottom line.  Just remember, there are many areas of business that you can focus on besides money as you work hard building and growing your business.

The Halton Region Small Business Centre is here to help you. One of the goals of the Centre is to empower small and medium-sized enterprises and give you the tools to achieve success.  For more information about resources, services, business events and seminars, contact us by dialing 311, 1-866-442-5866, online at www.haltonsmallbusiness.ca, by email at smallbusiness@halton.ca or visit us at 1151 Bronte Road, Oakville. You can also follow us on Twitter and find us on Facebook[CC1]Include a line or two about each point and how a business could benefit from focusing on each of these points. This is the key part of the post and should be help inform the reader about why they should focus on something other than money.

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