Bring Creativity Back into Your Business

Creativity means creating something new and valuable. It can be an idea, a solution, anCreativity - Blog February 18 invention or a work of art!

When running your own business it is easy to focus on individual tasks and day-to-day operations which can make it challenging to keep your creative juices flowing. If you make time to understand what being creative really means and consider what it can actually do for your business, you are not only increasing your chances for success but you are also enhancing your ability to think outside the box.

To start planning your creative moments you need to understand that it will involve energy and a willingness to go in a different direction. You will need to be open minded but at the same time goal oriented. 

One way to stimulate creativity in your business is to establish different levels of creativity with your staff. You can do this by using colours to represent different creative phases.

Green phase: Green symbolizes productivity and idea generation.  During this phase you will focus only on new ideas. You can generate ideas through brainstorming, mapping or group discussions. It is important that you write down every idea even if it seems silly or unattainable.

Yellow phase: Yellow is a colour often associated with analysis. In this phase you will look at each of your newly generated ideas and ask “how will we do this, can we do this, what are the risks involved?” It is important to ask a lot of questions during this phase so that the idea can be put to the test.

Red phase: Red has always been a colour that commands attention. In this case the red represents “stop.”  When you are in the red phase you toss away what is not going to work and keep what will work.

Some companies have been known to book weekly creative time with their team. It is important to surround yourself with creative people who do not know the meaning of “I can’t.” If you are a sole proprietor/entrepreneur you may want to involve your staff, family or friends.

Here is an interesting article about creativity:

The department of Psychology at Harvard University conducted a test that studied the theory that individuals place high subjective value on opportunities to communicate their thoughts and feelings to others and that doing so engages neural and cognitive mechanisms associated with reward and creativity.  In other words, talking to others about your creative ideas makes you feel good!

The article above makes reference to the importance of talking about yourself and your environment and how this can help to focus your thoughts and feelings so that you can get your creative juices flowing. The mind is a powerful tool when used to generate ideas that can inspire you and grow your business. Remember, creativity can make you stand out and bring value to your business.

If you want to talk more about being creative in your business, call us and book a free business consultation. We are here to help you. One of the goals of the Centre is to empower small and medium-sized enterprises and give you the tools to achieve success. For more information about Halton Region’s Small Business Centre resources, services, business events and seminars, contact us by dialing 311, 1-866-442-5866, online at, by email at or visit us at 1151 Bronte Road, Oakville. You can also follow us on Twitter and find us on Facebook.

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