Choose your name carefully: Think of your customer first

More often than not, when meeting with new entrepreneurs, the discussion starts with “I’ve got a name for my business that I need to protect”.

As much as this is a good place to start, before your rush off to register a name or secure a domain name (which likely won’t be available anyway!), think about your name with your customer or target market in mind.  Your business name should mean something to your

According to Canada Business Network, “The right name can be an effective advertising tool that can help your customers understand what your business does and which market you are targeting. The wrong name can confuse or drive away customers.”

Your customers are the ones who will either purchase from you or not.  Even if the name is important to you, you can’t assume it will be important to your customer.

When business planning, change your thinking and “shift” into the mindset of your target market.  Taking a look at the business from the outside will increase your chances of success when moving forward.

If you want to talk more about starting a business, call Halton Region’s Small Business Centre and book a free consultation.  We are here to help you as you take the first steps towards opening a business.  Dial311 or 1-866-442-5866, find us online at, by email at or visit us at 1151 Bronte Road, Oakville.

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