Tag Archives: market

Marketing Is Not Sales. Both Need To Be Intentional.

In the 1989 movie, Field of Dreams, Iowa farmer Ray Kinsella hears a voice in his corn field telling him, “If you build it, he will come”. I’m confident the voice didn’t mean customers to your new small business. Getting customers … Continue reading

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Market Research: Keep Your Eye on the Target

We all need customers.    They make our business successful.   The important question for both existing and new business is, “how do I find and keep customers?”  You need to research who your target market is.  What is a target market?   … Continue reading

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Why Should You Conduct a Business Feasibility Study?

“Although [an unsuccessful feasibility study] may appear to be a failure, it’s not. The failure would have been if you had invested your own and others’ money and then lost it due to barriers you failed to research in advance.” … Continue reading

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Strategic Alliances – Bridging the Gap!

You may have read in the news recently that Globe Careers had formed a strategic alliance with Eluta.ca, a job search engine, to create a new platform for employers and job-seekers.  The new service combines The Globe and Mail’s audience … Continue reading

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Registering your business name – Please, take your time!

We can’t tell you how many clients rush into our small business centre to register their business name having spent virtually no time or thought on what their business name should be.  Some clients have actually thought up a name … Continue reading

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